Alpha Kappa Psi - Professional Business Fraternity

As Director of Marketing for the Beta Upsilon chapter of AKPsi, I was tasked with giving the fraternity a larger voice on campus and promoting events to potential new members. I directed a recruitment campaign to spark interest in student membership, resulting in record recruitment registration and turnout. This effort leveraged tactics across web, social, print, out-of-home, and events.

THE STATS:

INCREASED TOTAL RUSH CAMPAIGN ENGAGEMENT BY 228% IN 6 MONTHS

• Average of 2,207 accounts were reached with each post 
• On average, 48% of the accounts reached with each post were non-followers 
• Average of 3,270 impressions made with each post 
• Average of 143 actions were taken with each post