BUILDING AN ENGAGING IN-APP USER EXPERIENCE
Bleacher Report Product Marketing Internship (A Turner Sports Brand)
Over the course of my 9 month remote internship, I was tasked with:
- Managing all Product Marketing email strategies while implementing A/B test plan and identifying new ways to engage audience
- Working with the in-house creative unit on creative requests for all paid and organic marketing placements inclusive of display, social, on-air, print, and partner assets
- Monitoring tracking & performance of all A/B test plans across multi-channel platforms & provide insights from each campaign
Free to Play competitive analysis of competitors such as ESPN, FOX Sports, Yahoo Sports, and CBS Sports. Provided recommendations for Product Marketing's improvement of Bleacher Report's Free to Play betting games.
Support Center comparative analysis of competitors such as ESPN, FOX Sports, Yahoo Sports, and CBS Sports. Provided recommendations for customer touch points on the Bleacher Report website.
