DEVELOPING CONTENT FOR MARKETING CAMPAIGNS, PRODUCT LAUNCHES, AND WEBSITE REBRANDING INITIATIVES

GE Current (Formerly known as Hubbell Lighting)


Over the span of 3 months, I became immersed within a multitude of marketing campaigns, product launches, and website rebranding initiatives across 81 Hubbell brands, including:

  • Site-wide Product Literature Update (Dual-Lite, Gleason Reel, Metron, EC&M)
  • Litebox Edge-lit Product Launch Graphics Rollout (Dual-Lite)
  • Hubbell Website Search Banner Initiative (Hubbell.com)

COMMERCIAL PHOTOGRAPHY + GRAPHIC DESIGN

HUBBELL WEBSITE SEARCH BANNER INITIATIVE

Spearheaded an intern-led initiative to work with the IT team to drive site traffic and enhance customer experience with custom site banners. These banners serve to engage as well as inform potential customers and optimize the Hubbell website for search engine results.


LITERATURE AUDIT & REBRANDING


Throughout the duration of this project, I collaborated with the product marketing team on a project that involved the audit of ~1,000 pages of customer-facing literature on the Hubbell Website. After determining which pieces were outdated, I designed brand-specific brochure, flyer, and catalog templates using Adobe InDesign to rebrand the literature. These templates will be used for future and current products well after the duration of my internship.